How to Write a Cover Letter That Impresses Employers and Boosts Your Job Prospects

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When applying for jobs in today’s competitive UK market, your CV is essential, but your cover letter is your first chance to make a personal impact. Knowing how to write a cover letter that feels genuine, focused, and relevant can significantly increase your chances of landing interviews.

At Leveraged CV, we’ve helped thousands of professionals across the UK craft cover letters that speak directly to hiring managers. With a team of real, degree-qualified writers, we create custom applications designed to stand out in both human and ATS reviews, without relying on AI or recycled templates.

Why Your Cover Letter Still Matters

Many candidates overlook or rush through the cover letter, assuming their CV speaks for itself. But the truth is, a well-written cover letter:

  • Shows you’ve done your research
  • Demonstrates your communication skills
  • Provides context to your career story
  • Differentiates you from applicants with similar qualifications

Most importantly, it allows you to make a human connection with the employer before the interview even begins.

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How to Write a Cover Letter: Step-by-Step

Here’s how to write a cover letter that supports your CV and earns you a second look from recruiters:

  1. Start Strong with a Personal Greeting

Whenever possible, address the hiring manager by name. Avoid generic greetings like “To whom it may concern.” Use “Dear [Name]” or “Dear Hiring Manager” if a name isn’t available.

  1. Write a Tailored Opening Paragraph

Your first paragraph should immediately show:

  • The position you’re applying for
  • Where you found the job posting
  • A brief, impactful reason you’re the right fit

Example:

I am writing to express my interest in the Customer Support Advisor role at [Company Name]. With over three years of experience delivering top-tier service in fast-paced environments, I bring the skills and dedication needed to thrive in your team.

  1. Showcase Relevant Skills and Achievements

Focus on the most relevant parts of your experience that match the job description. Use real examples to show your value.

Instead of:

I have good communication skills.
Say:
I successfully handled an average of 50+ customer queries daily, maintaining a 98% satisfaction score over the past year.

  1. Demonstrate Cultural Fit

Use the cover letter to show you’ve researched the company. Mention their values, mission, or recent projects that align with your career goals.

Example:

I admire your commitment to ethical customer service and believe my values align closely with your brand mission.

  1. Finish with a Clear Call to Action

Close by thanking the reader and expressing interest in discussing your application further. Keep it polite, professional, and confident.

Example:

Thank you for considering my application. I would welcome the opportunity to further discuss how my skills can contribute to your team.

Why Choose Leveraged CV for Your Cover Letter?

As one of the leading CV and cover letter writing services in the UK, Leveraged CV delivers fully customised, employer-focused documents that get results. Our clients trust us because we provide:

87% Interview Success Rate

Our personalised approach means more interview invitations, faster.

Expert Writers, No AI Tools

All documents are crafted by real professionals with industry knowledge.

ATS-Ready and Keyword-Rich

We use targeted language to ensure your cover letter passes automated screening systems.

Full Service Offering

In addition to speculative cover letters, we also provide:

  • Professional CV Writing
  • LinkedIn Profile Write-Ups
  • Resume Rewrites & Updates

Available Across Major UK Cities

You can work with us locally in:
Birmingham, Brighton, Cambridge, Leeds, Liverpool, London, Oxford, Plymouth, York, and Manchester.

Final Thoughts

If you’ve ever wondered how to write a cover letter that actually gets read, this is it. It’s not just about listing what you’ve done. It’s about strategically positioning yourself as the best choice for the role.

At Leveraged CV, we help UK professionals write cover letters and CVs that open doors and land interviews. Our expert writers know how to present your experience clearly, confidently, and in a way that resonates with employers.

Ready to stand out from the crowd?

📩 Contact Leveraged CV today and take the first step toward your next opportunity with a powerful, human-written cover letter and CV.

Contact Us Now!